This project encompassed creating a cohesive brand identity, including logo design, packaging, and supporting visuals that embody the "Komorebi" concept—“sunlight filtering through trees.”
Objective
To create a visual identity that balances tradition and modernity while appealing to a global audience.
Scope
Development of branding elements, packaging design, and supporting materials.
The brand identity accentuates the natural quality through the yellow zesty freshness of lemons, paired with subtle greenery.
木 (ko), 漏れ (more), and 日 (bi): “to the sunlight shining through the trees.” The typography is elegant and functional: Mango Display is used as a main display typeface, whose beautiful ligatures correspond to Toppan Bunkyu Mincho as the Japanese Kanji typeface. With IBM Plex Sans, the body copy feels modern and minimal, easy to read at a small scale and doesn’t take the attention from the other typefaces.
Every aspect of this package is knock down, meaning they can all be folded flat. This way, the package is environmentally friendly and engaging.
The product comes in a 4”x4” box with a tab lock on the top lid and crash lock on the bottom. Every aspect of this package is knock down. The package opens up into two 3.5” high carriers that users can take out using the forks on the top. Each of the carriers consists of 2 small boxes inside, and each box 2 mochi cakes.
A blend of minimalist and artisanal styles was used for the packaging, emphasizing premium quality while incorporating natural materials and textures.
